VEECON ANNOUNCES 2024 EVENT PARTNERS
LOS ANGELES (August 6, 2024) - Serial entrepreneur Gary Vaynerchuk and VeeFriendshave announced the sponsor line-up for the third annual VeeCon, welcoming 21 new and returning partners who will activate on-site throughout VeeCon as part of the action-packed offerings to enhance the fan experience. In addition, VeeConticket holders will also enjoy an exclusive musical performance, as GRAMMY® Nominated Artist, Entrepreneur and Actress Saweetie performs a special opening act before GRAMMY® Award-winning artist, producer, songwriter, entrepreneur and global cultural icon T-Pain takes the stage to close out the weekend.
"I am incredibly excited to bring this lineup of industry icons and brand partners to VeeCon this week," said Gary Vaynerchuk. "Our partners will deliver one-of-a-kind experiences and activations to our community, making this a conference like no other. We can't wait to bring everyone together in LA.”
This year, VeeCon welcomes 13 new partners joining returning partners Cheetos ®, ️ Coach, Diageo, Fanatics, Mattel Creations, Meta, STARRY ® and Yahoo. VeeCon adds Blockboard, MTV’s The Challenge 40: Battle of the Eras, Spreadshop and Under Armour, Inc.
In addition, Adobe, 505 Southwestern™, Invisalign®️, NYX Professional Makeup, Sabra, Shopify x Whalar Group, Truly® Hard Seltzer, tabl’eau Filtered Water and Zoomph join the roster.
“VeeCon takes pride in offering a platform that delivers meaningful opportunities to authentically showcase brands in ways that deeply engage our loyal community. We want to thank all of our partners who elevate the VeeCon experience and help us to make it bigger and better year after year,” said Sivan Nadler, EVP, Head of Strategy & Revenue at VeeFriends.
Friday kicks off with a fan-favorite: VeeCon Game Night and UNO® Tournament, presented by Mattel. All ticket holders are welcome to shuffle up and deal from 8 p.m. - 11 p.m. at The Novo. No RSVP necessary.
Activation highlights that fans can expect include:
FriendsFest + VeeCon Stages
Adobe Express, the quick and easy content creation app, will give away one-year subscriptions to Creative Cloud (including Adobe Express Premium) to five lucky participants. All you need to do is create a social post using an Adobe Express template, add your favorite Gary Vee quote and then post your creation in-feed on Instagram (post or Reels) with hashtag #MadeWithExpress.
505 Southwestern™ invites the VeeConcommunity to share their "Bold Takes" on the street at FriendsFest to capture scorching answers and intense reactions covering topics like pop culture, current events and more!
Cheetos®️ is showing up with their newest flavor, Cheetos®️ Crunchy Buffalo in a tailgate style fan experience engaging guests with games and handing out free samples of the new delicious flavor!
Fanatics -Fanatics Collect connects buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions. Swing by to learn more about the future of collecting and pick up a free graded VeeFriends card with proof of app download.The One Dollar Dash Show inside the VeeFriends booth gives show guests the opportunity to choose one item of their choice, they get one minute to live sell the item, and the sale starts at a $1 auction live on Fanatics Live. Panel speakers andGary offer guidance and hype up the attendees for their ‘open mic’ moment.
Ready to improve your smile in a way that’s more comfortable and faster than braces? Invisalign® clear aligners improves your smile without interrupting your life. The Invisalign® system is the most advanced clear aligner system in the world. Backed by over two decades of innovation, the Invisalign® system has helped bring smiles to over 18 million people including 5 million teens. During VeeCon, creators who have trusted Invisalign® clear aligners for their own smiles will share their experiences while interacting with attendees to spread smiles throughout the conference.
Mattel Creations’ two-story activation will allow fans to engage with thought leaders and discover ‘What’s Next’ in art, toys, and entertainment. The upstairs podcast lounge is dedicated to the 15-20 minute conversations led by Mattel Creations. Downstairs you can play a game of UNO® and escape the California sun while exploring unique product displays.
MTV’s The Challenge 40: Battle of the Eras. TV’s longest running competition series will embark on its monumental 40th season August 14 at 8 p.m. ET/PT. In The Challenge 40: Battle of the Eras 40 legends clash in a season overflowing with explosive fights and cunning strategy. Divided into four teams based on their era, they'll battle for dominance as one million dollars and ultimate glory awaits the victors.
NYX Professional Makeup will bring makeup to the people (so don’t miss their panel session) in celebration of a partnership with Snapchat that leverages AR and AI technology. NYX Professional Makeup has created Beauty Bestie to empower people around the world to express themselves in new ways.
Sabra along with LA-based comedian Julia Jasunas will ask guests “what’s your snack style?” as they sample a variety of Sabra Snackers flavors at FriendsFest. Stop by to taste the newest ready-to-go snackers from America’s #1 Hummus Brand!
Spreadshop invites guests to win their own phygital (physical + digital) merch item with VeeFriends trivia. NFC chips in all official VeeCon t-shirts will allow users to view a never-before-seen VeeCon comic strip and other exclusive content. Spreadshop will also outfit the VeeCon event staff.
Under Armour, Inc., the official fitness partner of Veecon, will get fans moving, offering Creator-led morning runs and a FriendsFest activation where guests can experience the brand’s latest gear designed to help you push your limits.
Yahoo Fantasy: With a bold new look, intuitive interface, and a $1 million giveaway, the award-winning Yahoo Fantasy app is making it easier and more exciting than ever to play fantasy football this season. Just in time for your draft, get tips from a Yahoo Fantasy expert to help make this your best fantasy season yet.
Talent & Creator Exclusive Experiences
Blockboard, an outcomes-based programmatic marketing platform that uses blockchain and AI to guarantee better outcomes, presents our Talent Hospitality Lounge, where speakers can mingle, relax and enjoy snacks, and great networking conversation before and after their big stage moment.
Coach will host a group of creators for a private dinner and session of “Courageous Karaoke”, inspiring guests to be confident to explore their many selves and have the courage to be real.
Diageo is bringing together two iconic spirits Johnnie Walker Blended Scotch Whisky and Tequila Don Julio to host the official after-party to close out VeeConweekend. Creators 21+ will enjoy an evening of Don Julio 1942 and Johnnie Walker Blue Label signature cocktails to celebrate innovation, leadership and more.
Meta will host brand leaders at a welcome dinner with a custom Reels experience. From Instagram to Facebook, Reels uniquely gets people to participate, share, follow, shop, buy and build connections; sitting at the intersection of connection and entertainment, fueling growth for brands and creators.
STARRY ® is set to host a Saturday Night Soiree, uniting top creators and industry influencers. This event will bring everyone together with the refreshing vibes of STARRY ®, your favorite lemon lime flavored soda.
Truly®️ Hard Seltzer will welcome VeeCon’s Creator Program participants by hosting a kick-off party at Truly LA, the brand’s fully immersive seltzer taproom in the heart of the iconic downtown Los Angeles Arts District, along with Shopify,the leading global commerce company, and their partner Whalar Group, a global creator company.
VeeCon has partnered with Zoomph to measure performance and analytics, while tabl'eau Filtered Water will provide an elevated and eco-friendly hydration experience for all attendees. VeeConencourages all guests to bring their own refillable water bottles, to minimize single-use waste.
Over the three-day event, VeeCon will feature 150+ world-class speakers, trailblazing thought leaders and emerging leaders across entertainment, fashion, finance, food, wellness and more.
All VeeCon 2024 tickets are general admission and grant access to all three days of the event. For further assistance and a step by step guide to purchasing tickets, visit veecon.co/tickets or for assistance in navigating the innovative NFT ticketing platform, visit VeeConcierge.
About VeeCon:VeeCon is a multi-day conference for business, innovation, technology, marketing and pop culture. Hosted by VeeFriends CEO and Creator Gary Vaynerchuk, VeeCon features discussions and performances from iconic and emerging leaders in business, innovation, technology, marketing and pop culture. Now in its third year, Veecon has become the flagship industry event where attendees build lasting relationships, share ideas, and connect as a community. For more information on VeeCon 2024, please visit https://veecon.co/.
About Gary Vaynerchuk:
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact consumer behavior. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
About VeeFriends:
VeeFriends is a contemporary entertainment company that combines collectibles, events, games, and technology to allow people to make stronger connections with themselves and VeeFriends. The company’s mission is to scale its unique VeeFriends characters and their qualities to create a happier world. These characters foster a sense of balance and inspire accountability, positivity, creativity, self-discovery, and personal growth. For more information, visit https://veefriends.com/, join the discord channel, and follow VeeFriends on Instagram, LinkedIn, and X.
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