Fanatics Flag Football Classic Delivers Over 300 Million Views Across All Platforms

The Fanatics Flag Football Classic by Fanatics Studios on Saturday, March 21, delivered an impressive reach during the first 24 hours of the event, generating over 300 million views across broadcast and all platforms. 

The number accounts for reach from the FOX broadcast, Fanatics and FOX social channels, YouTube TV, and several streamers who were in attendance, including IShowSpeed, Marlon, Tota and Jay Cinco. When factoring in other social channels, the number will grow significantly when final data is shared next week. 

The inaugural Fanatics Flag Football Classic, produced by Fanatics Studios, a first-ever, three-team exhibition featuring current and former NFL players, world-class athletes and Team USA Football took place on Saturday, March 21 at BMO Stadium in Los Angeles, where Team USA Football emerged as the tournament champion. 

In just 12 days, the event was quickly relocated from Saudi Arabia to Los Angeles, and also added a new competitive format with the addition of Team USA flag football, who would go on to win the first-ever tournament. This groundbreaking global event also marked Tom Brady’s first official return to the field since his 2023 retirement. Kevin Hart and Druski added colorful commentary as hosts and sideline reporter for both the draft and the game. Travis Scott performed a live DJ set during halftime. 

Fanatics Studios CEO Michael D. Ratner and Fanatics CEO Michael Rubin  hosted events throughout the week - ranging from the official player draft, pre-game press conference, and the marquee flag showcase. NFL greats, Team USA Flag Football and A-list celebrities alike attended events at the Beverly Hills Rooftop Bar at the Waldorf Astoria, Alba Los Angeles, Baldi at the Waldorf Astoria, and a closing party at the home of Michael Rubin. Guests of events throughout the weekend included, Jay-Z, Mick Jagger, Kendall Jenner, Barry Keoghan, Justin Bieber, Hailey Bieber, MGK, Jamie Foxx, Casey Affleck, Ashton Kutcher, Mila Kunis, Lil Baby, Dixie D’Amelio, Damson Idris, Brooks Nader, Keegan-Michael Key, Todd Graves, Robert Kraft, Emma Roberts, Corey Gamble, Tiffany Haddish, Olivia Ponton, Jeff Ross, Diplo.