CLEAR™ MAM Now Equipped with Media Recognition AI Platform that Builds Machine Wisdom from Intellige

Prime Focus Technologies to launch CLEAR Vision Cloud at IBC 2018 Los Angeles, CA – September 10, 2018: Prime Focus Technologies (PFT), the technology arm of Prime Focus, today announced that it will launch its new and innovative CLEAR Vision Cloud offering at IBC 2018. A module of PFT’s CLEAR Media ERP Suite, Vision Cloud is a native media recognition Artificial Intelligence (AI) platform that builds Machine Wisdom from intelligence to transform business operations. The innovation draws on PFT’s ability to build Machine Learning models that solve specific business challenges derived from the company’s decades of experience collecting, curating, and annotating content (400 million tags to date). CLEAR Vision Cloud leverages the collective intelligence of the industry’s most sophisticated AI solutions, brings context to provide Machine Wisdom for driving better decision making. Standalone AI engines provide intelligence by recognizing objects, faces, actors, locations, transcript, sound and more within individual video frames. Vision Cloud can identify complex sequences (like a specific character in a car chase/fighting on a train), actions (like punching/kissing) and video segments (like credits/promos/recaps). For ease of use, the CLEAR™ Vision Cloud also features built-in voice search functionality. “We’ve built CLEAR Vision Cloud around our very own methodology that we are calling the AI Machine Learning (AI/ML) triangle.” said Ramki Sankaranarayanan, Founder & Global CEO, PFT. “It combines best-in-class intelligence that is accurate and a software to address specific business use cases in a more meaningful way. With this launch, we’re now able to extract wisdom from intelligence coupled with a power-packed software with the right tools that provide precise actions to help drive business outcomes.” CLEAR Vision Cloud tags all content for Advanced Free Text Intelligent Search, and has a rich feature set based on Natural Language Processing (NLP), Fuzzy Logic, and Thesaurus. It can be used to search digital media and easily extract relevant content for multiple use cases across the content lifecycle –from creation and post production, to distribution and marketing. Intelligence or Wisdom? You choose. PFT will be showcasing its pioneering CLEAR Vision Cloud at IBC 2018. For more information, visit PFT at stand #7.C05 or visit  

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