DMX TO BE HONORED IN SPECIAL TRIBUTE AT THE 2021 BET AWARDS
Photo credit “Courtesy of BET”.
New York, NY – (June 22, 2021) – BET announced today that beloved rapper DMX will be honored with a special tribute at the 2021 “BET AWARDS.” The tribute is being curated by producer Swizz Beatz, who had a longstanding friendship with the late musician, and will include standout performances from Busta Rhymes, Method Man, Swizz Beatz, Griselda, and a special appearance by Michael K. Williams. BET will celebrate the life and music of DMXfrom his early beginnings with iconic hip hop label, Ruff Ryders to now by debuting a new song from DMX’s upcoming posthumous album, EXODUS.
“We look forward to celebrating DMX’s indelible mark in music and pop culture. DMX inspired fans around the world with his signature raspy voice, the delivery of raw emotion through his lyrics and performances, and his giving spirit. We are proud to pay our respects to a hip-hop legend on our biggest stage, the BET Awards,” said Connie Orlando, Executive Vice President of Specials, Music Programming & Music Strategy.
Video choreographer and R&B and hip hop veteran Fatima Robinson will act as creative director and the tribute will include some of DMX’s iconic hits:
• Party Up
• What’s My Name?
• Where the Hood At?
• MY N**** / X Gon' Give It to Ya
• Get at Me Dog
• Ruff Ryders' Anthem
• DMX Prayer
As reported in Billboard, Yonkers, New York native DMXsold more than 74 million records worldwide in his lifetime and amassed 14x-platinum RIAA certifications in the U.S. alone. DMX continues to hold the unique distinction of being the only artist in history to enter both the Billboard 200 and Top R&B/Hip-Hop charts with #1 debuts for his first five consecutive career albums, starting with his debut It's Dark and Hell Is Hot (May 1998, with “Ruff Ryders Anthem”), then Flesh of My Flesh, Blood of My Blood (December 1998), ... And Then There Was X (1999, with “Party Up (Up In Here)”), The Great Depression (2001, with “Who We Be”), and Grand Champ (2003, with his definitive anthem, “Where The Hood At?”). Themes of redemption weave throughout EXODUS, the first Def Jam album by DMX in 18 years, since 2003’s Grand Champ. The new album shares its name with DMX’s son Exodus Simmons. The album artwork is by original photographer Jonathan Mannion, who captured some of the most iconic images of DMX throughout his career.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee The “BET Awards” 2021 and serve as Executive Producer along with Jesse Collins, CEO of Jesse Collins Entertainment.
The “BET AWARDS” airs LIVE on BET on Sunday, June 27 at 8:00 PM, ET/PT.
BET.com/betawards is the official site for the “BET Awards” and will have all the latest news and updates about this year's show.
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BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
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The “BET Awards” is one of the most-watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company and has played an integral role in producing many of television’s most memorable moments in music entertainment. JCE has a multi-year overall agreement with ViacomCBS Cable Networks. On the theatrical film side, the company also has a first look on JCE’s film development projects which could include Viacom’s film entities such as Paramount Players. The award-winning and critically acclaimed television that JCE has produced includes miniseries—The New Edition Story and The Bobby Brown Story; scripted series—American Soul and Real Husbands of Hollywood; children’s series—Bookmarks: Celebrating Black Voices; award shows—BET Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train Awards; specials—John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, Stand Up for Heroes, Dear Mama, Amanda Seales I Be Knowin’, Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition/game shows—Sunday Best, Hip Hop Squares, Nashville Squares and Rhythm & Flow. Jesse Collins, founder and CEO of the company, is the executive producer of all programming. He is also a co-executive producer for the iconic Grammy Awards. Most recently, he was executive producer of The 2021 Pepsi Super Bowl Halftime Show and produced The 2021 Academy Awards. Go to jessecollinsent.com for more information on the company.