Broadcast Industry Leader Bill Boss Spearheads AccuWeather's Revolutionary StormDirector+ Innovations to be Demonstrated at NAB 2017

April 19, 2017



Boss has applied his extensive global weather broadcasting, product development, and technology experience to dramatically transform weather presentations with StormDirector+, encouraging NAB Show attendees to "come by and compare." Bill Boss AccuWeather Email

AccuWeather Global Weather Center - April 18, 2017 - AccuWeather, the global leader in weather information and digital media, today recognized the instrumental leadership of Bill Boss, Director of Product Development, Display Systems and Services, for the successful development and launch of StormDirector+™, a necessity for local television stations to beat the competition and win in their markets.

StormDirector+ will be demonstrated live at the National Association of Broadcasters (NAB) Show held April 22-27 at the Las Vegas Convention Center in Las Vegas, NV in AccuWeather Booth #SL6816.

Boss has inspired and championed all aspects of StormDirector+, from its proprietary product design and comprehensive global weather dataset integration to category-leading, dynamic weather presentations that appeal to a digital-savvy audience, significantly advancing all aspects of weather presentations for local television stations with flexible, easy-to-use features that combine to deliver a fast and dynamic weather show.

"StormDirector+ is the only complete weather solution that transforms and revolutionizes local weather presentations," stated Boss. "It includes proprietary intelligent software that dynamically creates and customizes the best weather presentation for each broadcast, allowing meteorologists or weather presenters to quickly, creatively and easily get the most accurate, actionable life-saving weather information to viewers."

Boss is a demonstrated leader with over 30 years of experience, most recently at The Weather Company, spanning sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience across multiple verticals including broadcast media, insurance, and aviation. Boss is most well-known in the broadcast industry from his experience in overseeing product and marketing plans for Weather Central's broadcast solutions. During his tenure, Weather Central's main weather graphics and severe weather solutions became leading products globally with more than 600 million daily viewers.

"As Director of Product Development, Bill's wealth of knowledge in the industry, along with his proven product development experience, has helped AccuWeather identify ground-breaking innovative solutions to effectively meet the needs of our clients and partners, " said Ryan Ayres, Vice President of Display Systems and Services. "Bill has been instrumental in managing the successful development and launch of StormDirector+. We encourage NAB Show attendees to join AccuWeather's weather presentation revolution."

Previously, Boss served as Director of Product Management for The Weather Company, focusing on its partnership with IBM to bring advanced weather insights to business utilizing big data and analytics. He also led Weather Services International (WSI) product initiatives focused on decision support tools for airline pilots and solutions for large P&C insurers to help mitigate losses and improve catastrophe readiness. Prior to working with WSI, Boss was Vice President & Managing Director Asia-Pacific for The Weather Company International.

He has also worked as an executive overseeing product, marketing, and software development activities for Weather Central, a television broadcast software, data and content company. In his role at Weather Central, Boss served as Vice President of China Broadcast operations, overseeing operations in China for six years. He has now brought his experience in developing the best in weather systems to AccuWeather, making AccuWeather the unquestioned leader in weather display systems.

Boss has experience as a broadcast meteorologist for more than 11 years in various television markets in the United States. He is a degreed meteorologist, co-author of a patent for the 3D presentation of wind speeds, and has received the American Meteorological Society's Seal of Approval for Television Weathercasting.

To schedule an executive interview with Bill Boss or additional AccuWeather executive team members during the NAB Show, contact Justin Roberti at 814-235-8756 or

About StormDirector+ and StoryTeller
AccuWeather is a global leader in digital media, developing award-winning AccuWeather applications and partnering with all major manufacturers of mobile devices, serving over 24 billion data requests every day. AccuWeather has applied this digital expertise to develop StormDirector+ and StoryTeller Interactive Touchscreen Solution, the only solutions of their kind that bring all aspects of each presentation to life in the most compelling, interactive, and engaging ways. Interactive content available on StoryTeller includes weather with Superior Accuracy™ from AccuWeather, live polling, sports, social media, traffic, crime, special events, and more. StoryTeller Touchscreen Solution is used in newsrooms across North America, including 14 of the top 15 U.S. markets. A global solution, StoryTeller is also used worldwide including China, Belgium, Nigeria, South America, Netherlands, Mexico, and the Caribbean. StoryTeller has a global audience reach of over 100 million U.S. viewers and more than 300 million worldwide.

Visit for additional information.


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